Lisa Long – Professional Page

If I have one superpower it is bringing people together and setting the stage for them to do their best work.

When you empower people who love their work, their work is magnificent

Why should you consider hiring me? I’ve worked across countries, industries and different sized companies. I’m flexible, smart and efficient. I see the big picture, but can make everyone on a team feel seen and heard.

Lately, I spend time working with small and medium organisations uncovering their core message and getting it out to the world via efficient technology.

Somewhere in the ether there is a VENN diagram that has three circles that say INFORMATION, COMMUNICATION, KNOWLEDGE. Where they overlap you’ll find my name. It makes it hard to characterize my experience and equally hard to find exactly the right sort of job.

Holmes Consulting Group

At 15 years old, the website for the innovative engineers at Holmes looked old and stodgy. In 2009, we started re-developing the website. Working with Webweaver in Wellington, we went with a structural website, based on Fibonacci numbers. The CMS was Silverstripe. The sliding panels on the landing page were unusual for the time. The website launched in 2010 on time and on budget. I promoted the page to design partners and other stakeholders by inviting them to find the “secret page” on the website for an entry to the contest giving away 2 new iPads. Which was a big deal then as Apple had not released them as yet in New Zealand. Every single person who received the invitation participated for the novelty, but also because we let it be known that the contest was limited participation thus improving their odds. What was the secret page? There was no secret page – after the visitor viewed 15 pages a specially created entry form would pop up.

One thing that I enjoyed doing is getting some of the work material from an engineer and turning in into something that we could use for marketing and for our clients to use for public relations. To do our animations, we discovered the work of Cadabra. These clips proved invaluable, especially for large public projects:

Transmission Gully
Wellington Town Hall

Recruiting in the Engineering and Drafting space is incredibly competitive. Holmes wanted to highlight the advantages of working at the company. To that end we made: A video for drafters, which was relaxed and fun, reflecting the team ideals. The quality and tenor of the video was a departure for this type of recruiting video. For years after its release, new arrivals would still call the drafters by their video nicknames. We also did a book that we refreshed every two years with a different cover and new information. We called it KNOW, in keeping with some of our other materials.

We also did a leave-behind piece called ABOUT. We did this in several versions over time.


Rescuing a political party from the scrap heap of history is no easy task. It took dedicated volunteers to reboot the systems, both human and technological.

It was thrilling to be part of it.

My work consisted of public relations/press secretary work as well as assisting in campaign fundraising letters and maintaining the social media presence.

Guest appearance on Sunday Magazine “Gig Economy” This is the promo for the show. If you would like to see the whole segment, click here.

Memorable press releases:

Horizon State and The Opportunities Party use blockchain for the leadership voting in a world first.

The Opportunities Party – Gene Editing Policy

0800 Jacinda – What Happened Next

I project-managed the Leadership Debate and coordinated with the tech team for the Live stream. Expert at managing expectations, the tag has Mistress written on it.


Working with an international airline and a supporting inbound tourism business with links all over the Nordic countries, Eastern Europe and Russia involves a lot of communication.

Working through an international branding exercise whilst changing tour reservation computer systems and bringing our 12 international offices closer together organisationally. Oh, and we moved our offices 6 floors on the go-live weekend for all three.

Working together and ensuring everyone had what they needed to execute our plan was the key here.


Ulti Group has strong company values and one way to show that was through a visual representation that combined the colours from a recently completed re-brand married with the elements of their mission statement.

Typical writing sample here:

We launched HubSpot and subsequently I purchased and implemented the marketing module.